PART I. THE AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Personal Life -- PART II. SPENDING -- 7. Consumer Spending -- 8. Retail Spending -- 9. Entertainment & Leisure Spending -- PART III. ACTIVITIES -- 10. Use of Time -- 11. Use of Media & The Internet -- 12. Cultural Activities -- 13. Leisure Activities -- 14. Sports & Recreation Activities -- 15. Away from Home -- 16. Work -- 17. Use of Transportation. -- PART IV. SHOPPING BEHAVIORS -- 18. In-Store Shopping -- 19. Online Shopping -- 20. Mobile Shopping -- 21. Peer-to-Peer Shopping -- 22. Omnichannel Shopping --

PART V. BEHAVIORAL ANALYSES -- 23. Brand Engagement -- 24. Brand Loyalty -- 25. Buying American-Made -- 26. Buying Local -- 27. Consumer Confidence -- 28. Customer Satisfaction -- 29. Environmentally Conscious Consumerism -- 30. Gift Giving -- 31. Influence of Gasoline Prices -- 32. Payment Preferences -- 33. Pricing -- 34. Privacy Issues -- 35. Purchase Decision Making -- 36. Response to Advertising -- 37. Response to Customer Service -- 38. Response to Reviews -- 39. Spending for Goods vs. Experiences -- PART VI. AFFLUENT CONSUMERS -- 40. Luxury & Affluent Markets -- 41. Population Centers of U.S. Affluence -- 42. Market Surveys --

PART VII. BRAND PREFERENCE SURVEYS -- 43. Brand Equity -- 44. Brand Index -- 45. Customer Experience -- 46. Customer Loyalty Engagement -- 47. Customer Satisfaction -- 48. Customer Service -- 49. Fan Brand Loyalty on Facebook -- PART VIII. ETHNIC FOCUS -- 50. African-American Consumers -- 51. Arab-American Consumers -- 52. Asian-American Consumers -- 53. Hispanic- & Latino-American Consumers -- 54. Jewish-American Consumers -- 55. Muslim-American Consumers -- 56. Native-American Consumers -- PART IX. GENDER FOCUS -- 57. Female Consumers -- 58. Male Consumers -- PART X. GENERATIONAL FOCUS -- 59. Generational Comparisons -- 60. Senior Consumers -- 61. Baby Boomer Consumers -- 62. Generation X Consumers -- 63. Millennial Consumers -- 64. Youth Consumers --

PART XI. SEGMENTATION -- 65. College Students -- 66. Consumers with Disabilities -- 67. Families with Children -- 68. Family Caregivers -- 69. Gay & Lesbian Consumers -- 70. Immigrant Consumers -- 71. Married Couples -- 72. Military Consumers -- 73. Pet Owners -- 74. Retirees -- 75. Single Consumers -- PART XII. GEODEMOGRAPHICS -- 76. Megapolitan Regions -- 77. Metropolitan Profiles -- 78. Metropolitan Statistical Areas -- 79. Micropolitan Statistical Areas -- 80. State Population Profiles -- 81. State Economic Profiles -- 82. Population Migration -- Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys.