Public communication campaigns
Public communication campaigns : the American experience / Input and output variables currently promising for constructing persuasive communications / Theory and principles of media health campaigns / Sense-making methodology : communicating communicatively with campaign audiences / Creating fear in a risky world : generating effective health risk messages / Evaluating communication campaigns / Formative evaluation research in campaign design / Systems-based evaluation planning model for health communication campaigns in developing countries / Communication campaign effectiveness : critical distinctions / How effective are mediated health campaigns? / Stanford community studies : campaigns to reduce cardiovascular disease / Using theory to select messages in antidrug media campaigns : reasoned action and media priming / Public relations as communication campaign
Strategic communication for international health programs / Singing the (VD) blues / McGruff crime prevention campaign / Smokey Bear / Littering : when every litter bit hurts / Strategic extension campaigns on rat control in Bangladesh / Mass campaigns in the People's Republic of China during the Mao era / Designated driver campaign / RU SURE? Using communication theory to reduce dangerous drinking on a college campus / Sensation seeking in antidrug campaign and message design / Cumulative community response to AIDS in San Francisco / America's sacred cow / Nazi antitobacco campaign / Community partnership strategies in health campaigns / Entertainment-education strategy in communication campaigns / Web-based smoking cessation and prevention program for children aged 12 to 15 / Using interactive media in communication campaigns for children and adolescents / Putting policy into health communication : the role of media advocacy
Rice, Ronald E.
Atkin, Charles K.
William J. Paisley -- William J. McGuire -- Charles K. Atkin -- Brenda Dervin and Micheline Frenette -- Michael T. Stephenson and Kim Witte -- Thomas W. Valente -- Charles K. Atkin and Vicki S. Freimuth -- Ronald E. Rice and Dennis R. Foote -- Charles T. Salmon and Lisa Murray-Johnson -- Leslie B. Snyder -- June A. Flora -- Joseph N. Cappella [and others] -- David M. Dozier, Larissa A. Grunig, and James E. Grunig.
Phyllis Tilson Piotrow and D. Lawrence Kincaid -- Bradley S. Greenberg and Walter Gantz -- Garrett J. O'Keefe and Kathaleen Reid-Martinez -- Ronald E. Rice -- Robert B. Cialdini -- Ronny Adhikarya -- Alan P.L. Liu -- Jay A. Winsten and William DeJong -- Linda C. Lederman [and others] -- Philip Palmgreen, Lewis Donohew, and Nancy Grant Harrington -- James W. Dearing -- Matilda Butler -- Robert Proctor -- Neil Bracht -- Arvind Singhal and Everett M. Rogers -- David B. Buller [and others] -- Debra A. Lieberman -- Lawrence Wallack and Lori Dorfman.
Ronald E. Rice, Charles K. Atkin, editors.
