Ben & Jerry's double-dip : lead with your values and make money, too
Title:
Ben & Jerry's double-dip : lead with your values and make money, too
JLCTITLE245:
Ben Cohen and Jerry Greenfield, with Meredith Maran.
Personal Author:
Publication Information:
New York, NY : Simon & Schuster, ℗♭1997.
Physical Description:
300 pages : illustrations ; 25 cm
ISBN:
9780684834993
Abstract:
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,"
And "Chubby Hubby"--Some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.
Policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.
Business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.
Bibliography Note:
Includes bibliographical references and index.
Corporate Subject:
Variant Title:
Ben and Jerry's double-dip
Contents:
ch. 1. What do you mean, values-led business? -- ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development -- ch. 3. Turning values into value: values-led retailing -- ch. 4. Franchises and partnerships: values-led retailing -- ch. 5. Marketing for real -- ch. 6. People power: values-led human resources -- ch. 7. Mixing business and politics: taking stands on social issues -- ch. 8. International growth -- ch. 9. Future of values-led business.