Six friends from college pool their money and energy to start an ice cream store. Natural High Ice Cream: Better Food for a Better World. It's high-minded, with a wink, and the store finds a ready clientèle in its northern California college town filled with amiable ex-hippies who are happy to contribute to a better world for the price of an ice cream cone. But when ideals and reality collide, rifts start to appear between the friends.