Ben & Jerry's double-dip : lead with your values and make money, too
Ben and Jerry's double-dip
What do you mean, values-led business? -- Looking for goods in all the right places: values-led sourcing and new-product development -- Turning values into value: values-led retailing -- Franchises and partnerships: values-led retailing -- Marketing for real -- People power: values-led human resources -- Mixing business and politics: taking stands on social issues -- International growth -- Future of values-led business.
